Grant Thornton LLP Marketing Manager - Business Risk Services in Boston, Massachusetts
Grant Thornton is collaborative, entrepreneurial and on the move. As part of a dynamic global organization of 42,000 people serving clients in more than 120 countries, we have the agility and focus it takes to be a leader.
Marketing Manager - Business Risk Services
At Grant Thornton, we aren’t about the status quo – we’re all status go! This is especially true in Advisory Services, the firm’s fastest growing business. We are seeking a dynamic, creative, experienced marketing manager to join our team to drive the marketing strategy and execute high-impact campaigns for the Business Risk Services (BRS) business line, one of the four business lines within Advisory Services. Core services within BRS include Risk Advisory Services, Forensic Advisory Services and Attest Services.
As an integral part of the Marketing Campaign Strategy team, the marketing manager will develop and execute campaigns that help drive brand awareness, consideration, and conversion (client opportunities) for BRS. Campaigns & programs should reach all funnel stages and will include a strategic mix of live events, digital tactics, content programs and media partnerships. The marketing manager will engage directly with Grant Thornton senior executives to identify opportunities and drive forward activity with alignment to stated business priorities and Grant Thornton’s growth strategy.
This is a great opportunity to be part of a dynamic team and a growing firm!
ESSENTIAL DUTIES AND RESPONSIBILITES * National Campaign Execution– drive the effective creation, implementation & execution of national marketing campaigns and programs to support BRS priorities. Ensure that industry, service line & market initiatives are integrated into compelling marketing plans. * Understand the market–understand both the competitive landscape and the market need for services to better identify opportunities, points of differentiation and inform campaign development. Emphasis on customer understanding, brand experiences, and customer journey. * Collaboration, Innovation & Creativity– work with numerous team members across marketing and sales (digital, content, account marketing, communications, design, etc.) to develop and execute impactful and innovative programs centered on driving brand, engagement & revenue to our target market and priority accounts. Proactively provide and request feedback to marketing team members to gauge needs and effectiveness of campaigns. * Be a strong team contributor– actively seek opportunities to engage with team members through meetings, campaign/program execution, and 1:1 opportunities to build a culture of understanding, collaboration & impact. * Measurement & ROI evaluation– commit to a hyper-focus on impact & contribution, doing so by demonstrating operational proficiency, consistent KPI measurement and evaluation of ROI/ROMI for all of our campaigns. * Communication– effectively communicate (oral, written and interpersonal) with internal client-serving stakeholders, clients & other external contacts, team members, marketing leadership and other stakeholders. * Project Management– manage and execute complex, multi-channel marketing programs & campaigns designed to drive revenue and build brand awareness. * Intellectual Curiosity/Learning Mentality –actively seek out opportunities to learn from team members and others within the organization; demonstrate a desire to advance marketing acumen and understanding of the business. Serve on a regional or national taskforce or special project.
QUALIFICATIONS AND REQUIREMENTS * Bachelor’s degree required. Post-graduate studies a plus. * Minimum 10 years of marketing or related experience * Understanding of the consulting and risk services areas preferred but not required. * Proven skills working in a matrixed organization and collaborating with internal and external groups, particularly thosein senior level/executive management. * Has a strong foundation in writing and communications (including presentations), a keen focus on data and ROI for analysis and campaign evaluation, and a strong understanding and experience working with and across marketing functional areas (digital, social, content, design, etc). Deep understanding and knowledge of digital tactics that drive effective campaigns is an absolute prerequisite. * Exceptional interpersonal skills; communicates well with all levels of management; comfortable advising and coaching partners of the firm. * Exceptional project management skills and a strong adherence to deadlines and commitments; willing to go above and beyond to deliver excellence…on time. Strong attention to detail. * Strong knowledge of MS (Outlook, Word, Excel, PowerPoint). * Experience with marketing technology including CRM (MS Dynamics a plus) and marketing automation tools, email platforms Benefits:
Grant Thornton LLP promotes a nationally recognized culture of health and offers an extensive array of benefits to meet individual lifestyles. For a complete list of benefits, please visitwww.gt.com.
Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is the U.S. member firm of Grant Thornton International Ltd., one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton has revenues in excess of $1.3 billion and operates 58 offices across the U.S., with more than 565 partners and 8,000 employees.
Grant Thornton works with a broad range of publicly- and privately-held companies, government agencies, financial institutions, and civic and religious organizations. Core industries served include consumer and industrial products, financial services, not-for-profit, private equity, and technology. Grant Thornton focuses on serving dynamic organizations that pursue growth holistically — whether through revenue improvement, leadership, mission fulfillment or innovation.
It is Grant Thornton’s policy to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability or any other characteristic protected by applicable federal, state or local law.
Title: Marketing Manager - Business Risk Services
Requisition ID: 042066